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Olympic athletes use Twitter to protest sponsorship regulations
Topic Started: Friday Jul 4 2014, 12:40 AM (159 Views)
munetsuke1971
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Athletes in London have taken to Twitter to protest Olympic guidelines that ban them from endorsing companies and products that are not formal sponsors of the Games.



The ominous sounding Rule 40 from the Olympic charter forbids athletes from showing up in commercials for firms in addition to the 11 behemoth nike air max uk Game titles sponsors which include things like Visa and McDonald's in the course of and just ahead of their seventeen working day operate.



Athletes which includes Dawn Harper, gold medal winner from the a hundred metre hurdles in Beijing four years in the past, used the social networking site to demand the constraints to be relaxed. teammates in a very meeting home. Other people like triple Olympian Sanya Ross Richards echoed the information.



Several German athletes nike air max thea mens also acquired on board as did American center length runner Nick Symmonds who tweeted: "Rule40 can kiss my temporarily tattooed butt. I would not be in London currently with no my sponsors!"



Official sponsors paid about $100 million each for his or her Olympic association as well as rule which was dispersed to athletes and their brokers in advance of the Video games is meant to guard their bankrolling investments.



But athletes, who hazard suspension for violating it, say the rule cuts them off from their own personal profitable sponsorships in the Nike Air Max LUNAR gray time when their exposure is at its peak.



Canadian athletics promoting specialist Cary Kaplan agrees with all the protesting athletes, saying the IOC is limiting their earning potential when its at it can be greatest.



"The Olympics are overstepping their bounds there," states Kaplan, president of Mississauga's Cosmos Athletics.



"The Olympics really don't possess the time period of time, they possess the event, they do not personal the 2 months," he states.



Kaplan suggests no other sports firm or league limitations their athlete's rights to promote products and solutions.



"If the Nike Air Max 95 yellow NBA has a take care of Nike . . . they may say players cannot have on Reebok shoes (all through games)," he states.



"But they don't say you can't advertise or do commercials for Reebok."



But Richard Powers, a College of Nike Air Max 2011 mens Toronto sports promoting professional, claims athletes must not complain regarding the quick marketing interruption.



"You might have some sympathy for your athletes," says Powers, of the university's Joseph L. Rotman College of Administration.



"But I feel what everybody should have an understanding of is usually that the money that may be obtained from people (Olympic) advertising and marketing contracts incorporates some exclusivity provisions," he claims.
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