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Flooring industry leading brand expansion
Topic Started: Wednesday Jul 22 2015, 10:33 AM (146 Views)
meishengchao
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Flooring industry already entered a stage of steady development, the flooring industry in 2014 also experienced in the development of several major industry changes, the face of change and development trend of the real estate downturn in the consumer market, flooring company is experiencing in recent years can be described as a major test, today, nine positive brand building materials network on this point, the flooring industry leading brand gradually rise, production space of SMEs Now the crisis.cheapest decking boards in Saudi Arabia Leading brands create opportunities for disadvantaged markets Warfare type feature is the opportunity to market-oriented, the huge Chinese market, but also have the characteristics of emerging markets, consumer demand is very strong. Upstream enterprises, provided they have some athletic ability, the Chinese market has enough space for the survival and development.

Warfare requires companies some flexibility without the need for enterprises with systems operating capability, let alone tackle. In the past quite some time, many companies have this feature: a certain size, the country's more than the number of outlets, no non-stable "base" of the market. The presence of opportunistic market because the market is still not formed an absolute dominant brand, or is the leading brand not yet ready to do a comprehensive market coverage. Insufficient competition in each market, opportunistic brand by leading brands can not fully occupy the remaining market. In this process, to seize the market opportunities for SMEs to form a "regional-based strong" brand in a certain area. Leading brands crowding SME expansion of living space However, with the leading brands continue to grow, the market coverage is growing, such as international brands continue to expand in recent years in the four-tier market is very obvious, but before these markets tend to be their blind spot.

Leading brand channel sink and low-end product line to extend, so that the original live very moist "opportunity" companies under great pressure to survive and continue to drive down prices and further expand the channel can not be avoided, from the "warfare" passively into the "trench warfare", consuming more and more, but the benefits are increasingly unable to guarantee. Trench warfare requires companies with more consumption, more stamina, which makes the original strength of incompetence, survival and development of SMEs by chance is even more negative. Small and medium-floor business financing, high financing costs did not change the situation, outdoor flooring for over concretewhich will lead to further increase the difficulty of survival of SMEs. This change will bring more dominant market share, while the industry's brand survival decreases gradually showing characteristics of monopoly markets, "large and scattered, large and chaotic," the warlords and fight the situation gradually break down, the market entered the era oligarchs, there may even be dozens, or even a few companies dominate the market situation.
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