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Flooring industry entry point for low-end market
Topic Started: Thursday Jul 30 2015, 06:43 AM (119 Views)
meishengchao
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At this stage, the development of the flooring industry, although the ripe, but some of the problems the industry still exist, such as severe overcapacity, a second-tier market almost become saturated. Faced with this trend of development of the industry, many flooring business for the brand structure also made some adjustments, a lot of flooring companies began to enter the market three or four lines, cut to the low end, there are many flooring companies in one fell swoop Attack the high-end market in order to create brand value and submit profits. Protection of housing markets low-end market entry point wood plastic building materialsNine positive building materials network that, with the implementation of national policy, all regions have to start building affordable housing, bringing flooring needs, and promote the upgrading of the flooring industry, to seize the huge market share.

Demand characteristics concern by consumer groups, affordable housing, developing products suitable for their flooring industry demand for the upstream industry leading enterprises and small flooring company has rigid demand is undoubtedly good news. It is understood that the space requirements in the 23 floor business development market is still huge, most companies do not have this market is completely transparent. Gradually promote the new rural construction and urbanization construction, driven by new buildings in rural areas increases, so that the rural market demand for the flooring industry is also increasing the requirements for product quality also improved. The need to strengthen the high-end market settled in environmental design premise Although the Chinese flooring industry was less get design awards, but still strive to explore the development. With the Chinese population usher in the peak period, with consumer preferences driven flooring industry growth will arise with the brand, high-end and so has steady growth momentum upgrade features. Resulting in the flooring industry shift to higher value chains.

In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, flooring industry to actively change their ideas and establish a brand image has become the development trend of transformation. Nine positive building materials network learned, environmentally friendly products is the market mainstream, brand-name products are consumers first. People on the floor pvc interlocking wall panelsof the requirements is not simply functional needs, but also decorative aesthetic needs, but Chang is the personality needs. With the domestic economic development, people's life has undergone a fundamental change, people are bound to need the floor toward the health, environmental protection, brand direction. Thus, environmental protection, energy saving, green products will become the future trend of consumption flooring market, is also bound to create a favorable opportunity to brand flooring industry.
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